Building Bagel Union


We had the privilege of creating an identity for Portland, OR bagel bakery Bagel Union. Seeking an elevated take on a traditional bakery brand, we incorporated bold colors, a designer typeface, and geometric industrial aesthetic that harkens back to the days of the bagel unions that ran the NYC bagel empires that still exist today.

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Services Provided

  • Brand Identity

  • Collateral

  • Website

  • Social Media

  • Creative Strategy

  • Copywriting

  • Photography

  • Promotional Materials & Packaging



Color Palette

We began our design process with a collection of bold, complementary colors.

Featuring deep yellow and orange in the logo to evoke the warmth of freshly baked bagels, we added contrast with cool, complementary violet and navy for depth and a modern vibe.


Business Cards

Business cards were designed for each of four partners in one of the colors from the palette.

The design itself evokes the same modern, industrial vibe as the rest of the brand and plays nicely with the other materials we designed.


Packaging Design

In additional to fresh bagels, Bagel Union sells a variety of cream cheeses to go for their market customers.

We created a striking, geometric label that incorporated all of the legal requirements for packaging along with brand-specific visuals and colors.



In addition to complete branding for Bagel Union, we create ongoing graphics for their rotation of t-shirts for seasonal events,

The design pictured here was for the 4th of July and coincided with a red, white, and blue special that we helped develop the concept for.

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